It looks as though 2015 is going to be the year of change for many fast food outlets. Last week Burger King revealed that they are going to trial a new delivery service, in the UK, called Burger King Delivers, meaning people can order a Burger King meal from the comfort of their own home, rather than having to go out in the car to collect one. The most recent news is that KFC are going to trial edible coffee cups to promote selling the “Seattle’s Best Coffee” brand in KFC fast food branches across the UK.
Seattle’s Best Coffee
Seattle’s Best Coffee is a coffee shop owned by Starbucks. Seattle’s Best Coffee is marketed as a more affordable coffee shop chain, rather than Starbucks which is more of a premium brand selling products at a higher price making it more of a luxury. Seattle’s Best Coffee is better known in America and is yet to come over to the UK as a stand alone coffee shop. In 2010, Burger King agreed that they would add Seattle’s Best Coffee to their menu in over 7,000 branches. Five years on KFC are introducing Seattle’s Best Coffee into KFC branches across the UK and are using the Scoff-ee Cup as a fun and innovative way to introduce the new product.
The Scoff-ee Cup
Named the Scoff-ee Cup, the edible coffee cup will be used for all hot drinks, ranging from various coffees to tea and hot chocolate. The Scoff-ee Cup will be made up of biscuit, with sugar paper on the outside to show the Seattle’s Best Coffee and KFC branding and then the biscuit will be lined with a heat resistant white chocolate on the inside. The idea is that once the customer has consumed the hot drink, the white chocolate will eventually start to melt and the biscuit will start to soften up for the customer to enjoy once they have finished their hot drink as an added bonus.
A company called The Robin Collective have developed the Scoff-ee Cup for KFC. The Scoff-ee Cup is also infused with various aromas so that consumers can feel different with each cup. These aromas are to make you feel happy with scents of the summer from wild flowers to freshly cut grass and coconut scented sun cream.
KFC’s Scoff-ee Cup
The Scoff-ee Cup is still in the development process so it won’t be until the end of the year that we start to see these being introduced to various branches across the UK. In the meantime keep an eye on the Fast Food chains to see what they come up with next. By the end of the year Fast Food outlets may be completely different to how they are today.
